inspired by all

things creative  

Hi, I’m Sophie

A creative brand strategist that designs beautiful st*ff.
A creative
strategist that
designs beautiful st*ff.
My name is Sophie, and I specialise in both research and design. I firmly believe that strategy is the backbone of design. It's what gives your brand a voice and purpose. That's why it's the heart of my process, and has led to countless successful brand campaigns.

My Skills

Graphic design
Strategy
Research
Branding
Graphic Design

It all began seven years ago....

Now, I work with some of New Zealand's most iconic brands.
Seven years ago, I graduated with a degree in brand strategy, which ignited my love for all things creative.

Since then, I have been fortunate to work alongside some of New Zealand's top brands, including Fonterra, ASB,  Kiwibank and more.

My career has also allowed me to travel extensively throughout Asia while working remotely. Beyond my professional accomplishments, I have found great joy in mentoring aspiring creative professionals and giving back to the community.
It was an absolute pleasure collaborating with Sophie as she's organised, charismatic and professional.
“As a researcher for academyEX, Sophie unpacked the digital needs of New Zealand's tourism industry. Her research was comprehensive and always delivered on time. It was an absolute pleasure collaborating with Sophie as she's organised, charismatic and professional. Her existing relationships with stakeholders and previous experience were a great help, bolstering her understanding of tourism in New Zealand. If there's an opportunity, I would love to work with Sophie again!.”
Jade Davies - Communications Manager AcademyEX